November 22 (UPI) — General Motors Co (GM)’s electric pickup truck will begin selling in the U.S. market in 2021, according tomedia reports. In several conversations over the past year, the company has been tentatively talking about efforts to build electric pickup trucks.
During the more than month-long strike between September and October, the company disclosed plans to build electric pickup trucks at its Detroit-Hamtramck assembly plant as part of negotiations with the auto workers’ union. However, the timetable for the implementation of this plan is not yet clear.
Mary Barra, GM’s chief executive, told an investor conference today that the company’s first electric pickup truck would go on sale “in the fall of 2021”. She said she saw the market demand for electric pickup trucks, “and GM understands the demands of truck buyers and the consumers who are going to buy electric pickup trucks.” “
Mr Barra’s announcement comes as electric car maker Tesla unveils its own electric pickup.
The pickup business accounts for the bulk of GM’s sales and is the most profitable part. As a result, GM is feeling the urgency and pressure to launch the pickup truck transition to electric vehicles in the face of rival pickup trucks.
Ford, its biggest rival, has announced plans to launch an electric Ford F150 pickup. In addition, Ford has invested in the electric car start-up Rivian, while the company’s electric pickup, The Rivian R1T, will go on sale next year.
The market for electric pickups was almost empty when the R1T announcement was made a year ago at Rivian. But now, brands are scrambling to launch their products as soon as possible. The Rivian R1T is likely to go on sale by the end of 2020.