Apple’s AirPods product line is expected to ship 60 million in 2019, more than double the amount expected in the same period last year, thanks to strong demand for the new AirPods Pro, Bloomberg reported Thursday. The report, citing people familiar with the matter, said consumer demand for the AirPods Pro was much higher than expected, prompting suppliers to work harder to cope with capacity and technology constraints.
The Airs Pro is Apple’s most expensive AirPods model at $249. Suppliers are increasing capacity to meet Apple’s strong demand, and other suppliers are increasing capacity in the hope of competing to join the AirPods Pro supply chain. Inventec Corp. and Luxshare Precision Industry Co. and Goertek Inc. in Taiwan are responsible for producing AirPods Pro, the report said.
In a Bloomberg report, the latest report from Counterpoint Research, a research firm, was cited. In the third quarter of 2019, the global real headset market reached 33 million units ($4.1 billion), an increase of 22% month-on-month. Apple’s AirPods wireless headphones still lead the category, but as competition grows, they are also catching up and losing some market share. Globally, Apple accounted for 53% of real wireless headset sales last quarter. That’s just down to 45 percent. From more than half to less than half, but the body is still quite large.
Brands’ share of the real wireless headset market