As the world’s fastest-running “king of over-runs”, Bugathi gets a wide spread of attention from fans every time he launches a new car. Recently, according tomedia reports, Bugatti is planning to launch a four-seater ultra-luxury electric car model, and on the matter with the Volkswagen Group to negotiate, to obtain technology and resources from the Volkswagen Group support.
Stephan Winkelmann, Bugathi’s chief executive, said that while IT had received numerous industry positive reviews, it had failed to make a profit. At this stage, Bugathi needs a model that will make a profit for the brand.
A study by Bernstein on Wall Street found that huge research and development costs cost Bugathi $6.24 million ($43.87 million) for every One Velong sold. But that was reversed with Chiron’s launch.
In the face of the current wave of new energy, Mr. Bugatti hopes to use the resources of the Volkswagen Group to launch a four-seater ultra-luxury electric car model priced at around $553-1.1 million, well below its pure fuel models.
There has been speculation in the media that the new car will be designed as a large station wagon or crossover, as Bugathi introduced a four-door ultra-luxury concept car, Galibier, in 2009.
It’s worth noting that in 2018, Bugathi also discussed the possibility of jointly developing electric over-runs and electric SUVs with RiMac, a Croatian ultra-run company. The details will need to be further confirmed by the authorities.
Galibier Concept Car
Bugathi’s first SUV rendering