Google’s cloud gaming platform, Stadia, has just launched, Microsoft’s xCloud will be available next year, and the cloud game war is unfolding. While the two services are not identical, they essentially represent the game industry moving toward seisserving a cloud platform as a major part of the game.
Stevivor conducted a panel interview with Microsoft’s Kareem Choudhry on X019. While Choudhry said there was no exclusive release, he confirmed that he had been in talks with first-party studios and third-party partners to develop software specifically for the xCloud service.
“We’re in early negotiations with the first and third parties about the exclusive work of the xCloud project, but we don’t have any announcements to share,” Choudhry said. “New content and IP takes 18 months to two years (development). “
This is interesting, especially since Microsoft recently changed its exclusive strategy to get all their ips into the PC platform, and even some of them into Switch. But with the advent of cloud gaming services, the re-emergence of this exclusive strategy seems inevitable. For example, Stadia has launched an exclusive production and added exclusive content to existing games, so it’s only a matter of time.