Tesla CEO Elon Musk unveiled the electric car maker’s first pickup truck Thursday night, and Wall Street analysts have been critical of the truck’s particular styling. Bernstein analyst Toni Sacconaghi said in a report to investors, “Crazy Musk, Fury Road,” that Musk had warned investors that Tesla’s pickup stakes would be a true futurist like Cyber Punk’s “Silver Wing Killer” and he was not joking.
Some analysts believe Tesla’s Cybertruck’s extraordinary appearance will be a key selling point.
‘While Cybertruck is fantastic, we believe the pickup’s unique future design resonates with consumers, creating stable demand,’ said Jed Dorsheimer of Canaccord Genuity.
However, sceptical Tesla analysts expect Cybertruck to be a heavyweight competitor in the pickup market, and Credit Suisse said companies such as Ford and General Motors could breathe a sigh of relief. Jeffrey Osborne, an analyst at Cowen, said the timing of Tesla’s cybertruck launch appeared to be too hasty.
Mr Osborne said Mr Musk had been confident in his Silver Wing killer-inspired design for months, but was still surprised to think that the Cybertruck design was too futuristic and could shatter Mr Musk’s dream.
At the unveiling Thursday night, Tesla’s design chief threw a metal ball into the pickup’s bulletproof window to prove its toughness, but smashed it.
A Deutsche Bank report said cybertruck’s supposedly unbreakable glass window was broken during a live demonstration, a bad sign.