Microsoft announced five initiatives to address the problem of fake news and defend democracy.

As part of Microsoft’s defense of democracy, the company announced a series of measures today (September 1, local time) to address the dangers of fake news and other disin information campaigns,media reported.

Microsoft Video Certifier.

The first measure is Microsoft video authentication. The video certifier analyzes still photos or videos and then provides a percentage or confidence score for what the target media considers manipulation. For media content such as video, the certifier can provide this percentage in real time on every frame of the video playback. It works by detecting deeply forged mixed boundaries and subtle fading or grayscale elements that the human eye cannot see.

Microsoft announced five initiatives to address the problem of fake news and defend democracy.

Azure Hash and certificate tools.

Microsoft also announced a new technology that can detect manipulated content while assorting people that the media they watch is real. The technology consists of two parts: the first is a tool built into Microsoft Azure that allows content producers to add digital hash and certificates to the content, and then hash and certificates exist as metadata with the content;

Microsoft is working with AI Foundation. Through the Reality Defender 2020 (RD2020) initiative below the Foundation, the AI Foundation will provide video accreditation to organizations involved in the democratic process, including the media and political campaigns. Video certifiers will initially be available only in RD2020 and will guide organizations to overcome the limitations and ethical considerations inherent in deep counterfeit detection technology.

Microsoft is also working with media companies including the BBC, CBC/Radio-Canada and The New York Times to launch the Project Origin project, which will test authenticity technology and help elevate it to a widely adoptable standard – with Trusted News Initiative, which includes a range of publishers and social media companies, agreeing to participate.

Deep forgery detection.

Microsoft is launching an interactive quiz for Voters in the United States to learn about synthetic media, develop key media literacy skills, and understand the impact of synthetic media on democracy. Spot The Deepfake Quiz is a media literacy tool developed in collaboration with the University of Washington Information Public Center, Sensity, and USA Today in the form of an interactive experience. The test will be promoted through online and social media, as well as social media advertising, owned by USA Today, Microsoft and the University of Washington.

Microsoft announced five initiatives to address the problem of fake news and defend democracy.

Think deeply about PSA.

Microsoft has also partnered with Radio Television Digital News Association, The Trust Project, and The University of Wisconsin Center’s Inform public service notification (PSA) to support public service notifications. This encourages people to “think deeply” about information before it is shared or promoted on social media before the US election and to ensure that it comes from well-known news organizations. The PSA campaign will help people better understand the dangers of misintension and disintencies to democracy and the importance of taking the time to identify, share and consume reliable information. The ads will air on U.S. radio stations in September and October.

Expand NewsGuard.

In recent months, Microsoft has dramatically expanded its NewsGuard app to allow people to learn more about online news sources before consuming its content. NewsGuard runs a team of experienced journalists who rate online news sites based on nine standards of journalistic integrity, creating a “nutrition label” and a red/green rating for each rated news site. People can access the NewsGuard service by downloading a simple browser extension that applies to all standard browsers. It is free for users of the Microsoft Edge browser.

Microsoft announced five initiatives to address the problem of fake news and defend democracy.