As DC and parent company Warner Media cut 800 jobs, the company has emerged with new challenges. Daniel Cherry, Former Chief Marketing Officer of Acto Blizzard, has joined DC Comics as Senior Vice President and General Manager.
Daniel Cherry will take up his duties on September 8th, overseeing “business editorials, talent services, marketing, sales, branding and consumers directly targeting DC,” according to the Hollywood Reporter. Cherry will report directly to Pamela Lifford, Director of Global Brand and Experience at Warner Media, and will work closely with Anne DePies, Senior Vice President of Business Strategy, Finance and Administration.
The general manager is a new addition to DC’s leadership, and DC is currently promoting Daniel Cherry’s experience in momentum e-racing, suggesting that the company is looking beyond traditional forms of consumer outreach to target the new, untapped comics market. The new position is intended to focus publisher/chief creative officer Jim Lee on building a broader DC brand, the report said. It is unclear whether Jim Lee will continue in those positions or take up a new role at DC.
Warner Media has previously slashed 800 jobs. Nearly a third of DC Comics’ editorial department is out of work, and the DC streaming platform “DC Universe”, which built Doomsday Patrol, has been largely cut, and DC Direct/DC Collectibles, a peripheral toy brand DC that DC has operated for 22 years, has been officially shut down.
For now, the future direction of DC Comics remains uncertain, and IGN says DC could see several changes in the future in 2021, including a reduction in the number of comics per month and a greater focus on digital distribution.