According to the latest smartphone market report from Globalpoint Research, a global market analyst, OPPO again became the number one market in Southeast Asia with a 20.3% share in the second quarter of 2020. Data show that, affected by this year’s outbreak, total smartphone sales in Southeast Asia fell to 24 million units in the second quarter of 2020, of which OPPO took more than 20% of the market and returned to first place, 0.8 percentage points higher than Samsung.
In fact, in the fourth quarter of 2019, OPPO has already won the southeast Asian smartphone market first, but in the first quarter of this year by 0.2 percentage points, by Samsung took the first place, and now finally over again.
Notably, Realme, a sub-brand of OPPO, was also strong, jumping from 7.3 per cent to 12.8 per cent in one quarter, ranking fifth and close to Xiaomi. If all this is included then opPO’s total share is as high as 33.1%, unmatched.
In addition, vivo has progressed even more rapidly, accounting for 17.9 per cent in South-East Asia, up 4.6 percentage points in a quarter, while Xiaomi came in fourth with 14.0 per cent after losing 0.8 percentage points.
OPPO stressed that it has been deeply cultivating the Southeast Asian market since 2009 and has gained more recognition with its excellent product and operational strategy. Southeast Asia not only has geographical advantages, convenient domestic manufacturing and transportation, can carry out rapid paving, more importantly, cultural customs and consumption habits are similar, but also the implementation of OPPO ‘s “localization” strategy.
OpPO is also bullish on the global mobile phone market in the second half of the year, boosting the number of units to 110 million units, nearly double the number in the first half of the year, helped by stimulus from markets in Southeast Asia and Europe.