Despite pressure from the U.S. government to ban TikTok, ByteDance continues to push its international business, and a music streaming platform launched this year appears to be off to a good start. Since its launch in March, Resso, its music streaming platform, has received as many as 15.2 million downloads, a pace comparable to some of the world’s traditional music playback platforms.
An application interface diagram on the official website.
Resso is understood to be a music streaming app launched by ByteDance in India and Indonesia in March, offering so-called “social music streaming” services. The move is the Chinese internet giant’s first foray into music streaming, competing directly with traditional international music streaming giants such as Spotify and Apple Music.
The music app, called Resso, is now available for download in Apple’s App Store and Android apps in emerging markets such as India, Indonesia and Brazil. The app allows users to create playlists and comment on the pages of each song, and users can share lyrics on social media.
The music service uses a “free value-added” model that offers users free account options, where the streaming quality of users is limited to 128kb/s (kbps), while ad-free premium accounts offer 256kbps quality and allow users to download songs. Rates are approximately $1.20 per month.
Focus on emerging markets.
Downloads rose 64% in August, pushing rivals in the first five months.
Since its launch in India and Indonesia in March, Resso has recorded 15.2 million downloads on both the App Store and Google Play platforms, with about 3.6 million first-time users downloading in August, up about 64 percent from 2.2 million in July, according to Sensor Tower, a mobile app market research firm.
India is Resso’s largest market, accounting for about 65 per cent of total downloads, with another 34 per cent coming from Indonesia, with the rest coming from Brazil, where Resso just landed last month, although there is no data on payments or re-downloads.
In its layout, ByteDance focuses first on emerging economies, perhaps with less competitive pressure and other giants entering for a shorter period of time. Overall, Resso has grown faster than Spotify, the international music streaming giant. Spotify recorded 10.5 million downloads in five months after landing in India in February 2019, and 9.8 million in five months after Resso landed; Spotify had 1.2 million downloads in the first five months of its launch in Indonesia, and Resso received 5 million downloads in Indonesia.
On Google’s Google Play platform, downloads are already in the million-plus level.
On Google’s Google Play platform, apps scored a high of 4.6 (out of 5)
India bans a large number of entertainment apps or promotes their development.
Still at risk of being banned?
Since June, India has banned Chinese apps, including TikTok. From the point of view of so-called “national security”, India’s ban on TikTok is untenable, as ByteDance’s Resso app is allowed in India.
The massive ban on apps from China may not be a “victory” for many ordinary Indians. In a highly strated society, ByteDance uses addictive algorithms to bridge castes, beliefs and other chasms, attracting a large number of fans. By the time it was disabled in April, TikTok had 610 million downloads and hundreds of millions of active users in India, accounting for about 45 percent of India’s population and more than a quarter of the world’s TikTok downloads.
When the government announced it was blocking TikTok, the app disappeared from Apple and Google’s App Store, and users in the country could no longer watch any video from the world’s most popular platform, depriving users of entertainment. At the same time, as an emerging media, this also deprives some people of the opportunity to rely on the platform to make money. Perhaps a short period of time to block a large number of entertainment platforms, but also to the emerging music streaming platform to provide rapid growth opportunities.
India has drawn up a list of 275 Chinese apps that will be reviewed, according to Indian media, including Tencent-backed gaming app PUBG, e-commerce giant Alibaba-backed Express and TikTok owner ByteDance-backed Resso.
According to reports, the use of this list, the Indian government may be banned al-large, partially or not prohibited.