Apple’s iPhone 12 doesn’t come with a charging head.

Apple’s new launch has not been exactly news, but it is certain that the launch is not far away. This year’s flagship new iPhone 12 series is naturally the most eye-catching, but one rumor has upset many: the new iPhone 12 will no longer come with a charger.

Apple's iPhone 12 doesn't come with a charging head.

This seems to be in sharp contrast to today’s Android camp, most of the current domestic phones not only data cable charger matching, but also with the packaging attached to the case, and even the previous factory protective film replaced with high-quality screen film. By contrast, Apple’s wave of operations seems a little stingy: the price of the phone has not been lower, how not even the charger?

The iPhone 12 series is clearly the industry’s first if it doesn’t come with a charging head. So, is it unreasonable not to attach a charging head? Will not send the charging head become the trend?

Why doesn’t the iPhone 12 series come with a charging head?

Don’t send the charging head, obviously can’t be hot-headed a pat on the head can make the decision thing, want to explore the iPhone 12 don’t send the charger reasonable or not, first of all, depends on what does not send the charger reason. As far as rumors are of the moment, much of the analysis points to the rising cost of the iPhone 12, which is compressed by removing the plug on the charging head.

Apple's iPhone 12 doesn't come with a charging head.

According tomedia reports, the iPhone 12 series complements the support for the 5G network, its support for sub-6GHz 5G iPhone 12 costs need to pay an additional $75, support mmWave 5G iPhone 12 model costs $125 more, the combined cost is 30% higher than the last generation of products. So Apple wants to reduce the overall cost by removing the plug-in of the charging head and headphones. But even so, the new machine is likely to raise its price.

In fact, not only to cancel the plug-in of charging heads and headphones, there are rumors that Apple will adjust some parts of the new machine to offset the high cost of 5G support. Guo Ming錤, a well-known analyst, has pointed out that Apple has downgraded the size of the new panels, which cost an average of 40-50% less than the iPhone 11.

Apple's iPhone 12 doesn't come with a charging head.

So why cut costs on an already expensive iPhone? The broader explanation is that if Apple wants to maintain its profits, it needs to bear the cost of higher prices. The current price of the main iPhone is no longer cheap, if the price rises again, the iPhone 12 is a step in the direction of luxury goods. In the mobile phone market competition white heat of the current, let the main product prices “high and low” is obviously not a wise thing.

But if it’s just to compress the overall cost without sending the charger, it doesn’t seem to make sense: I bought the iPhone 78,000 yuan all spent, but also care about adding the charger after this two hundred yuan price increase? So there are two kinds of reasonable speculations

First, the iPhone entry profit has been very thin, in order to increase product competitiveness and further compress the price, so will cancel the charger, mosquito legs are small is meat. In the past, users who bought iPhones at high prices were theoretically insensitive to price, and were innophone-free without a charging head. But in terms of Apple’s tone, the profit is so low that the performance that needs to be made up by cutting the charger is not very large;

Second, Apple is preparing to buy a wave of chargers in bulk. Apple used to charge more expensive fast chargers than other brands, and now Apple’s official 18W chargers are selling for 243 yuan. Apple is rumoured to have developed a 20W charger for the iPhone 12, and it won’t be too cheap. So even if the starter iPhone is cheap enough to make friends, Apple can make a fortune selling chargers.

If the iPhone 12 doesn’t send a charging head, is that reasonable?

Selling a phone without a charger and then selling a wave of chargers backhand is obviously a good thing for Apple, but it’s not really reasonable for consumers.

1, I only buy mobile phone words, meaning that the mobile phone may not be able to use properly.

According to the current exposure, the iPhone 12 comes with a Type-C to Lighting cable, which means that if I used to be an Android phone user, there’s a good chance I don’t have a Type-C charger in hand. At this time, if only buy mobile phones, then mobile phones are not able to use normally.

Apple's iPhone 12 doesn't come with a charging head.

This is the opposite of what the Android mobile phone camp is doing now. Most Android phones not only come with a phone case, but also a relatively high price of mobile phones with a mobile phone case will be more high-end, factory-owned film quality is also very good. That is to say, these phones can be bought to use, completely do not need to worry about the phone case, cell phone membrane, let alone the charger problem.

What’s better for consumers? I think obviously the latter, which already has a full range of accessories, is more popular.

2, don’t put this matter on the head of environmental protection, there is even a good chance that it will backfire.

Apple has a very dazzling aura, that is, environmental protection. But environmental protection is not exactly a good thing for consumers, such as the previous iPhone data cable is easy to break, dirty is because of the use of environmentally friendly materials, and the use of environmentally friendly materials also increased the cost of making data lines. While Apple’s starting point is good, the impertable and expensive data lines have also spawned a third-party market for inferior data lines.

Apple's iPhone 12 doesn't come with a charging head.

Interestingly, the iPhone 12 series doesn’t come with a charging head, and there are rumors that it’s designed to make the phone more environmentally friendly. The reason is that the phone case can be done smaller, while avoiding the waste of redundant chargers.

This reason may sound bluffy at first glance, but it doesn’t seem to make much sense to think about it. The iPhone 11 Pro and iPhone 11 Pro Max are equipped with the Type-C port’s fast charger, and this is the first time Apple has equipped the original iPhone with a fast charger, previously a 5V1A ancestral charger. So unless it’s these two iPhones and MacBooks, users can enjoy fast charging on top of what they originally had. Earlier charging heads can be charged with previous data cables, but the charging speed is predictable. And long-term use of old charging may also have performance problems, charging experience can not be guaranteed.

That said, even most older iPhone users will have to buy a charger again if they want to fast-charge a new machine. The shrinking of the phone case is environmentally friendly, but packaging the charger separately also increases the waste of resources. Moreover, if you buy the iPhone 12 first and find that the old charger can not meet the demand and then buy the charger separately, and increase the use of express packaging. In this way, the use of non-attached chargers to do environmental protection effect is minimal.

Will selling mobile phones without a charging head become the industry’s consensus?

Rumours that the iPhone 12 doesn’t come with a charging head have raised concerns among many netizens: Apple’s approach often sparks a trend in the mobile phone industry, and will other brands of phones not give away chargers in the future?

There is no need to worry about this at the moment, with current domestic brands, for example, actually not the same route as the iPhone, which is more about making one-off purchases as unaffordable as possible. As the pace of the iPhone’s leading industry slows down, the concept of home-grown brands’ ownership continues to strengthen, so it’s not the iPhone that’s going to imitate anything.

In fact, from a development point of view, domestic mobile phones in recent years to cancel the possibility of attached charging head is not very big –

Apple's iPhone 12 doesn't come with a charging head.

1, is currently the Android camp mobile phone fast charging technology development of the high-speed period, with the old charger can not achieve the most advanced charging experience of new products. Apple doesn’t send chargers because the iPhone doesn’t pay much attention to fast charging, otherwise it won’t use the 5V1A charger to this day. For Apple, which doesn’t have much of an obvious increase in charging power, it doesn’t really matter if you don’t change the charger.

2, with the increase in technology content, mobile phone charging head and data cable costs will climb, if not the cost into the total cost of mobile phones, consumers may not spend hundreds of dollars to buy a set of chargers and data cables to experience the latest charging technology, which will make the phone’s latest fast-charging shiny selling point into a brand slot.

3, consumer tolerance of domestic brands is relatively low. For example, the iPhone’s battery capacity has been not high, battery life is not good, but buy a lot of people, and domestic phones if you use a small capacity battery, accidentally bought will feel pitted. Apple does not send chargers in the eyes of many consumers, there may be a little discomfort, but there will always be no reason. But if it’s a domestic brand that doesn’t send chargers…

written at the end.

Of course, the rumors are rumors, do not rule out the possibility of rumors, the iPhone 12 in the end do not send chargers this matter still have to wait for the release to determine, but do not send chargers this matter is reasonable to believe that in everyone’s heart there are already criteria for judging. Whether a product is successful or not depends not only on the experience of the product itself, but also on the psychological characteristics of consumers in a particular environment, which is why the development of science and technology should be people-oriented.

We focus on the charger again, selling mobile phones do not send chargers will become the possibility of industry consensus? To be precise, yes, but this needs to be based on solving the user’s use of mobile phone charging just need, can guarantee the charging experience on the basis of, such as mobile phone fast charging technology development to the bottleneck stage, charging protocol common, and after time accumulation in the hands of consumers have the corresponding charging head. But it’s clearly a little far off.