According tomedia reports, according to Burger King’s internal design department and architects, today’s transition reality is tomorrow’s reality. The fast-food brand announced today (September 3rd local time) that it will launch a new restaurant design to “enhance the user experience in the new crown world”. Their innovations include mobile orders, roadside pick-up and touch capabilities.
Burger King says its physical footprint is 60 per cent smaller than traditional restaurant buildings and venues. This is a more sustainable future than in the past.
From the two videos above, you can take a look at tomorrow’s reality in Burger King’s mouth:
Over the past few months, many brands have d’d like to move closer to such restaurants. Orders don’t have to be done in the same place. People don’t expect the sit-down experience to be the default option.
According to Burger King’s design, the key elements of the future fast food kingdom are as follows:
Pick up the container.
Hanging kitchen and dining room (allowed to drive through the ground with a smaller overall footprint)
It is reported that the first new restaurants using the design will be completed in 2021, they will appear in Miami, Latin America and the Caribbean. In the near future, it will be extended to more regions.