EA has apologised for running a full-screen in-game ad for UFC 4 after angry fans protested on Reddit,media reported. Eurogamer first reported the ad, which is understood to have included Amazon’s “The Boys,” which will appear in a game that will be released a month later for $60. A post on the r/assholedesign section on Reddit noted that the issue received nearly 100,000 votes in favour.
Now, the EA says it has disabled these ads. A spokesman for the company said: “From your feedback, it is clear that (you) do not welcome the integration of advertising into the replay and reach experience. We apologize for any disruption to the game that players may experience. “
The Wall Street Journal reported in July that Warner Media had run a test ad for EA’s UFC 3, which promoted several television shows. The Wall Street Journal article notes that gamers are known to protest changes that affect the experience, such as advertising. In response, an EA spokesman said the company should communicate better with players in advance about the pending changes.
“We want to make sure that our players get the best experience when they play EA SPORTS UFC 4,” the spokesman said, “so the integration of advertising in the playback and coverage experience will not occur again in the future.” “