Firefox explores the future without Google.

Dave Camp, Firefox’s senior vice president, says Firefox is exploring subscriptions and other value-exchange services to reduce its reliance on Google. Mozilla receives the vast majority of its revenue from search deals with Google. Working with Google is uncomfortable for Mozilla, not only because the two companies are competitive in the browser market, but also because of differences in their values.

While Google generates the vast majority of its revenue from online advertising, Firefox developers are trying to create tools to block ads, such as blocking third-party tracking tools and social media trackers.

Advertising models have become the default way to earn revenue on the Internet, he says, and Mozilla is interested in how to better serve users through non-advertising. Camp says it has no plans to launch similar services in the near future, other than VPN products, but subscription services are a way they’re trying.

Privacy, he argues, is not a product, but a right that all users should enjoy.           

Firefox explores the future without Google.