Apple hires former Disney, Hulu and Quibi executives for Apple TV.

Apple has hired Tim Connolly, a Hollywood executive who has worked at Disney, Hulu and Quibi, according tomedia reports. Connolly is understood to have been Disney’s vice president of digital distribution and new product development. He was also one of the most senior executives at Quibi, a streaming start-up, responsible for partners and advertising, but left before the video service launched earlier this year.

Apple hires former Disney, Hulu and Quibi executives for Apple TV.

Connolly has also helped Hulu launch live TV services, including deals with other major television networks. Similarly, under his leadership, Spotify and Hulu reached a bundled service agreement.

While Connolly’s exact role at Apple is unclear, it looks like he will be involved in the off-the-band deal for the Apple TV channel feature. On Apple TV, users can buy and watch third-party streaming services in the app directly, but support so far has been limited. Last month, Apple began selling a combined subscription service, including CBS All Access and Showtime, at a lower overall price of $9.99 a month. The move follows the hiring of Connolly as a sign that Apple is planning to launch more similar packages and support Apple TV channels.

Given Connolly’s experience with bundling services, he may also be involved in Apple’s upcoming Apple One subscription service bundle. The bundle will allow customers to subscribe to a number of Apple digital services like Apple Music and Apple TV Plus bundles. This is expected to result in a lower monthly fee than when you subscribe to the service separately.