In the global health crisis and economic difficulties, 2020 smart machine sales have also been significantly negatively affected. Shipments fell 20% in the second quarter of this year, the worst in recent history, according to reports. In addition, overall shipments could fall 11 percent to 1.26 billion in 2020, according to a new forecast from research firm Strategy Analytics.
(From: SA, via Pulse)
Even so, SA’s report revised its more pessimistic forecast earlier this year, when it said overall smart machine shipments could fall by 15.6% in 2020.
The research firm added that the revised forecasts were helped by higher expectations in regional markets such as the US, Europe and India.
Although overall shipments in 2020 will be lower than in 2019, SA still expects market growth to reach 9% in 2021.
By 2022, annual sales in the smartphone market are expected to be in keeping with trends in 2019.
The study also contains specific market share information for original equipment manufacturers (OEMs):
For example, while Samsung has suffered the biggest blow this year, SA expects the South Korean electronics giant to remain a global market leader , accounting for 21% of the total market share (265 million).
Apple is expected to overtake Huawei in second place (15.3%) with 15.3% of shipments. However, there appears to be a bug in the chart, as Huawei is still labeled second by SA.
Finally, with parts purchases severely restricted, Huawei could lose a bigger share next year (down to just 4.3 per cent), while Apple and Samsung are expected to recover more sales and shares by 2021.
Other OEMs from China (e.g. OPPO, vivo, Xiaomi, etc.) will also benefit from sales opportunities in the low-end smartphone market.