When Apple announced the App Store in 2008, there were only a few hundred apps in the store, and more than a decade later that number has soared to millions, and now we can download a wide variety of apps through the App Store that cover scenes like life, work, and entertainment.
There is competition in the market. Developers in order to attract more users to download their own apps, had to make a number, in which user ratings are considered to be one of the keys to improve the app search ranking, so we often use the app when the invitation to review the pop-up information, although the product logic behind the appropriate is debatable, but the focus of today’s discussion is not here, but on when to pop up the invitation evaluation pop-up pop-up screen.
According tomedia reports, they found that many apps and games use the user’s mood to improve the success rate of invited users to rate, resulting in a higher rate of full evaluation. For example, a game app pops up an invitation review window when you get a high score, a bank/wallet app sends out an invitation to review on a payday, a sports app invites a review only if a team supported by the user wins, and so on.
Since the automatic App Store doesn’t go online, Apple has been fighting brushing and other behavior, but it still can’t adequately eliminate this kind of cheating that tries to trick the system. The above mentioned use of psychology to understand the user’s mood, mood and behavior, so as to obtain higher application evaluation is generally difficult to be classified as cheating behavior. Because at best, they’re not in the “black” system, they’re “black” in your brain.
It’s worth noting that this strategy of getting high ratings through the user’s mood is already an “open secret” in the industry, so much so that “it’s hard to find a company that doesn’t do that in a large enterprise.” Brian Levine, vice president of strategy and analytics at Mobiquity, a consulting firm, said.
Competition between applications is fierce, so getting high score is critical. Apptentive, an evaluation management company, calls ratings “the lifeblood of the mobile app world.”
Their research shows that an app upgraded from a two-star rating to Samsung could increase downloads by 306%, while jumping from three to four could increase downloads by 92%. Gummicube, which helps companies optimize the App Store, says four-fifths of users don’t trust apps with ratings below 4 stars.