Twitter has a custom Apple icon on twitter.

Twitter’s hashtag has recently been given the blue Apple logo and will remain on the social media platform until the end of September. The Twitter hashtag for Apple first appeared early Tuesday morning, hours before the expected announcement of Apple’s annual event in September, and its icon shape consists of a blue Apple logo at the end of the hashtag . . . AppleEvent.

Twitter has a custom Apple icon on twitter.

The tags are valid from September 8 to September 28 under the official name “AppleEvent2020”. As there is no immediate news of when Apple plans to hold its next launch, it suggests that Apple will still hold it sometime in September, as usual, rather than postponing it until October.

Companies typically pay Twitter to add custom images to specific tags, which increases engagement and promotes media coverage of events, and Apple is likely to pay Twitter for tags instead of third parties.

The release of the custom tag comes as members of the media and commentators await Apple’s announcement, with the iPhone 12 widely expected to be the main theme of the event, although other product launches such as the Apple Watch Series 6, iPad Air 4 and AirTags have been discussed.