As demand for big-screen smartphones continues to rise, a new report highlights how the iPhone 12 Pro Max will make a big difference, helping Apple reach new milestones in shipments of new iPhone models. DigiTimes previously estimated that Apple is expected to ship 68 million new iPhones by 2020, while Bloomberg thinks the tech giant will ship 75 million. However, a new report says Apple is likely to ship 80m units, a new milestone.
Daniel Ives, an analyst at Wedbush who writes about the iPhone 12 Pro Max, said estimates a few months ago that demand for 65 to 70 million 5G iPhone 12s had now reached more than 75 million and could reach 80 million. Daniel Ives has previously referred to the launch of the iPhone 12 as a “once-in-a-decade” opportunity for Apple, calling it the most important launch since the iPhone 6 and iPhone 6 Plus debuted.
Unfortunately, Apple’s success could be hampered by unnecessary delays. Although the company has announced a virtual event on September 15, there are reports that no iPhone 12 will be available on that date. In fact, a leaked promotional email also hinted that the iPhone 12 would be available in October, suggesting that the iPhone 12 Pro Max would be delayed, which would put Apple’s huge shipments at risk of not meeting expectations. Of course, Apple is likely to be in touch with its supply chain and retail network to prepare for the influx of demand, and may be doing everything it can to ensure that customers get the latest models, including the iPhone 12 Pro Max, as quickly as possible.