What happens if a phone is “too successful”? The problem may seem inconscent, but so is Motorola RAZR, which is so successful that its parent company is in trouble. Motorola invented the mobile phone, StarTAC, also known as the palm treasure, is one of the first flip phone. But the most memorable phone it makes is certainly the RAZR series.
This phone is the beginning of Moto’s high-end image.
Originally known as “V3”, it came out in 2004. It started out as the positioning of a stylish mobile phone. This position is only the first time, over time, its price has been falling, two years after its launch, Motorola has sold 50 million units.
That year’s V3 came out, only amazing
Motorola kept the RAZR V3 for four years, during which time it sold 130 million units. Even by today’s standards, it is also said to be a burst, an absolute burst.
A mobile phone sold for four years, now it is hard to imagine. Now the flagship phone will be updated in a few months, although the year’s update cycle is long, but four years is also a very long-lived model.
Motorola did it, and that’s what he did, but it’s also a lack-of-thought-out performance, and we can’t blame Motorola because sales are really good. Arguably it supported Moto’s market share that year. At the time, they were one of the world’s largest handset makers, second only to Nokia. But signs of decline are beginning to show.
The Moto RAZR V3 was the thinnest flipper at the time, with a thickness of 13.9mm. You may laugh at this number now, but the popular straight-panel phones were much thicker than that, such as the Sony Ericsson K700 and Nokia 7610, both 19mm thick.
RAZR is synonymous with quality. The anode alumina housing and metal keyboard give the feel of good texture, and the logo protrusion at the bottom makes the speaker very strong (and helps balance the weight distribution).
It’s thin, but the configuration…
Although the phone is very beautiful, but still a little less functional, 2004 looks OK, but in 2006, began to feel the function is not enough. It has only 2G connectivity and a simple WAP browser, a basic 30megapixel camera with little storage space.
In 2005, Motorola released a slightly modified version of the RAZR V3i, which improved some features. Increased the camera’s speed to 1.23 megapixels and added a microSD slot. However, the browser and network connection did not improve much, and Motorola didn’t even provide EDGE network support.
Improved Version of V3i
Interestingly, the V3i became a product of Motorola’s partnership with Apple. So there are two versions of the phone, one with iTunes and one with Moto’s own music player. But as with the previous V3, the V3i does not have an audio jack, so the included miniUSB connector headset must be used.
The iTunes model syncs music on your PC, but can save up to 50-100 songs at a time (with different versions). Motorola’s ROKR later had similar restrictions, which Steve Jobs described as the iPod shuffle inside the phone.
The real sequel, razr II, was the V8, which didn’t appear until 2007 (it was a few months later, the 3G version of the V9). Ed Zander, Motorola’s chief executive, likened RAZR to products such as Kleenex paper towels/cola and iPods, and the brand names have become synonymous with such products, and he believes Razr is synonymous with mobile phones.
By the time the V8 came, the iPhone was here.
At the time, he also detailed the company’s strategic shift, talking about new features such as 3G connectivity, and a new HTML browser to show that Moto phones don’t just look good.
By 2007, razR’s prices and the profit margins it generated were extremely low. This has hurt the company’s profitability and, worse, Motorola’s inability to cope with the coming wave of touch smartphones.
The iPhone was launched in June 2007, about the same time as the Razr2 generation. Clearly, the iPhone is the product of the next era. The latter is so beautiful that it can only be used to surf the Internet with the keys on a 2.2-inch screen, compared to the touchscreen iPhone.
Motorola has since worked hard to save itself by releasing Android’s flagship DROID (aka Milstone, Milestone), a phone that has good word-of-mouth and sales, but still can’t stop the iPhone, and motorola’s handset division was sold to Google.
Looking back on those years, Motorola had been holding the V3 golden goose, and they were afraid to give up, so their hands were tied up and unable to resist the surge of Apple, as well as the touch-screen smartphone boom that other handset makers embraced, and eventually their entire mobile phone business was over.
Recently this folding phone has a screen.
The RAZR brand has recently been seen as a revival because of the emergence of a folding machine, with a strong nostalgia, even the keyboard and bottom chin as before. It’s just that the private phone has also tried, at least so far, Lenovo has decided to let it go to market early next year at one u.S. carrier, with no plans to sell in other markets.