In the third quarter of this year, Europe became the fastest-growing region in the global smartphone market, with shipments growing at an annual rate of 8%, according to Canalys. The sale of Huawei’s high-order new products, mainly in the Mate 30 series, has been affected by the lack of access to Google GMS services. But Canalys’ newly released third-quarter European smartphone shipments show that Huawei’s shipments in Europe rebounded to 11.6 million units in the third quarter, up nearly 36.5 percent from the second quarter and just 100,000 short of the same period last year.
Canalys noted that Huawei’s growth in Europe in the third quarter was driven mainly by Central and Eastern Europe, where shipments grew 26% year-on-year and those in Western Europe fell 17%.
While Huawei’s growth has been dampened, it has given its rival Samsung a respite, with only 3.1 million units left in third-quarter shipments and 3.1 million units, and shipments jumped to 18.7 million units in the third quarter of this year, an annual growth rate of 26 percent and a market share of 35.7 percent.
Xiaomi also showed a strong showing, with 5.5 million smartphone shipments in Europe in the third quarter, up 73% from the same period last year. Apple also underperformed in Europe, down 4% year-on-year.