Media recently exposed an internal Facebook app that allows Facebook employees to facially identify their colleagues. Although the app is now out of service and has never been publicly released, it turns out that Facebook may have had enough to send a red flag again.
Business Insider revealed that Facebook had a facial recognition mobile app between 2015 and 2016, according to anonymous sources, about two years after the social media giant was linked to Cambridge Analytica. Privacy issues related to the Analytica scandal have come under fire. The sources claim the app can identify any Facebook user as long as there is enough data.
Facebook does acknowledge the existence of the app, but makes it clear two things. The first is that it is an internal application that has been out of service since 2016 and has never been released to the public. Second, it is only used by Facebook employees on their colleagues, but it is important to note that if an employee’s friend has facial recognition enabled, they can also be recognized. Given the way Facebook works, this could attract a large number of users.
Privacy advocates may be concerned that Facebook owns such apps. The company has long been interested in real-time or photo-gramrecognition technology. In fact, it has been using facial recognition to tag photos users upload to Facebook, and the company has received a lot of criticism a few years ago.