According to Sensor Tower Store Intelligence, according to preliminary estimates, consumers spent $29.3 billion on mobile apps in the third quarter of this year, with installs of the Apple App Store and Google Play climbing to $36.5 billion. Both indicators experienced significant year-on-year growth, with mobile user spending up 32 percent from $22.2 billion in the third quarter and installations up 23.3 percent from $29.6 billion in the same period last year.
By comparison, spending increased by 24% in the third quarter of 2018-2019 and installations increased by 9%. This above-normal growth reflects the continuing impact of COVID-19 on consumer spending on applications and the continued increase in global penetration of applications.
Global mobile and gaming app revenue in the third quarter of 2020.
The world’s top-selling app in the third quarter of 2020.
Mobile app downloads in the third quarter of 2020.
The world’s most downloaded apps in the third quarter of 2020.
Mobile game revenue for the third quarter of 2020.
The world’s top-selling game in the third quarter of 2020.
Mobile game downloads in the third quarter of 2020.
The world’s most downloaded games in the third quarter of 2020.
As a result of the new coronavirus pandemic, it is clear that consumer behaviour in 2020 has been unexpected and could have far-reaching consequences. As we move into the fourth quarter, there is no doubt that new trends will continue.