Dr. 200,000 words, 136 pages of papers teach you how to give gifts to your girlfriend. The study, which was conducted on Valentine’s Day alone from 1,012 unmarried couples, resulted in 136 pages and nearly 200,000 words of gift-giving thesis. In this regard, netizens said: such research is really deep enough.
What is gift image consistency?
First, you have to solve the word in the title that you don’t understand – the consistency of the image of the gift.
Baidu defines “gifts” as:
The gift giver’s love, expectation, and innuendo are all in this gift, but the giftee may not be able to feel (a little heart-wringing).
So, how to give gifts (give something) in order to let the other side feel their own feelings?
Definition of “gift image consistency”:
Chinese translation: gifts, you have to give each other what they want, but also want to hide some careful thinking, so that the other side can see that this gift is their own.
So, what’s the use of “gift image consistency”?
The more you want to express yourself, the more you take the lead in giving gifts;
To be clear, “gift image consistency” is a study of the giver’s careful thinking: is it more about yourself, or is it about others?
In order to find the answer to this question, the author did three study experiments.
1012 couples, three experiments.
To keep the study rigorous, the authors selected 1012 unmarried couples to study gift-giving on Valentine’s Day only to address three issues:
The influence of the gift giver’s dependence on the consistency of the gift image;
The influence of gift image consistency on the gratitude of the receiving person;
The influence of gift image conflict on the gift giver’s perceived intimacy.
There are not only behavioral experiments, but also questionnaires and empirical analysis, the process is very rigorous, to ensure that the recommendations given are effective.
What you send depends on intimacy.
First of all, “pre-causes”.
Any relationship can affect everyday gift-giving, and couples are no exception.
The degree of dependence between you and your girlfriend naturally affects your gift-giving decisions.
How does it affect me? What’s the impact?
The study used both “behavioral experiments” and “surveys”.
Behavioral experiments, as the name suggests, are virtual girlfriends coming out and then inducing you to choose a gift you don’t like but your girlfriend likes.
The entire experiment involved 89 students (47 per cent male, with an average age of 21.5 years).
First, choose one of your favorites from the text description below.
A is idyllic; B is urban.
Choose a number from 0 to 9 to indicate how much you like the two works.
1 means absolutely “Soft Pastoral”, 9 means absolutely “Light and Shadow City”.
Then it goes to the partner hypothesis stage.
Depending on the level of dependency, participants were randomly assigned to “high dependency groups” (45) and low dependency groups.
Take, for example, a high-dependency group.
Your girlfriend will always think for you, no matter how difficult the request, she is willing to meet you.
After meeting her, you think she’s the one who’s “destined.” So you’re also willing to put a lot of emotion and energy into the relationship.
Low-dependency groups are the opposite.
Finally, they will choose one of the previous two works as a Valentine’s Day gift, but will be told that their partner is the opposite of what they like.
If it were you, how would you choose.
The results showed that the degree of dependence with the partner significantly affected gift-giving behavior.
Partners with high levels of dependency are more likely to give gifts they like when faced with conflict of preferences.
After the behavioral experiment, the next step is the actual operation.
Two weeks after Valentine’s Day in February 2016, the authors distributed questionnaires to 450 unmarried couples, which were screened and presented with 320 sets.
There are two questionnaires for the giver and the giver.
The gift-taker’s questionnaire is simple.
In addition to basic information, gift descriptions, it’s just a “dependency” survey. Like what:
1. She/he is very close to my ideal partner.
2. I feel very lucky to be with her/him.
3. When we are not together, I find that I can’t live without her/him.
4. Interacting with her/him makes my life more meaningful.
5. I’ll spend a lot of time thinking about it for her/him.
Participants chose a number from 1 to 7, with 1 saying no at all and 7 agreeing completely.
The results show that the more dependent the giver is, the more likely they are to “do what they want” – giving the other person a gift they like.
And the higher the relationship right of the gift giver, the more inclined to “express themselves.”
What does it make the other person happy?
To tell you the truth, when giving gifts, I’m still looking forward to the other person’s level of joy.
How happy are you? This can be measured by “gift gratitude”.
So, when choosing a gift, is it time to “show yourself” (send a picture of yourself) or “take care of each other’s preferences” (send a bag she’s been thinking about for a long time)?
Photo Source B Station – Zhu Oncean’s boring life.
Of course, consider the degree of intimacy and dependence between the two.
This is the second experiment of the thesis.
The experiment, completed on The 7th of August 2016, used two questionnaires to investigate how both parties felt about giving and receiving gifts, as well as how close and dependent they were to each other.
The results showed that it would be better to “take care of each other” when giving gifts. However, if two people are close enough, the impact of “taking care of each other’s preferences” decreases.
That is to say, after a long time together, it is a good choice to “show yourself” properly when giving gifts, but in the early stages of love, you should take better care of each other’s preferences.
Attach a serving of dog food and test how dependent you and your partner are (all 1 friends, reflect):
When giving gifts becomes a sacrifice.
Although research shows that giving gifts is a pleasure in itself.
But if your girlfriend wants a house within Beijing’s second ring, you really send a house, this kind of “self-help” will not become a kind of pain?
The source chain home.
Of course, it also depends on how willing you are to sacrifice, compromise, and obey your partner.
This willingness to sacrifice the state, the academic term is called “shared strength”, the higher the intensity, the more willing to sacrifice for each other.
So, how much does this “shared intensity” affect gift-giving and gift-receiving feelings?
This is the third experiment of the thesis.
(The following experiment content is set for basketball fans, no sense of basketball can skip or watch)
Like the NBA’s little buddy, Curry and James must be no strangers.
The investigation found that Warriors star Curry has more female fans, while Cavaliers star James is more popular with male fans, but two fans are not allowed to fire.
Respondents now need to choose between the Warriors Championship Poster or the Cavaliers Championship Poster as a gift.
If the interviewee has no object, then virtual one, and the virtual male/girlfriend must be in the opposite camp.
That is, if you support the Cavaliers, your girlfriend will support the Warriors… It’s a life-and-death problem.
In addition to behavioral experiments, there are also questionnaires.
The survey, which was selected on Valentine’s Day in February 2017, added a “shared intensity” statistic in addition to “image consistency,” “perceived intimacy,” and “positive emotions.”
So, let’s look at the results.
Research has shown that whether a partner is virtual or not, it’s a pleasure to “vote for what’s good” when giving a gift.
However, in the case of “self-sacrifice”, if the “shared intensity” of the two sides is very low, that is, unwilling to sacrifice for each other, then the happiness of this gift-giving will be greatly reduced.
In addition, the results also indicated that if too “self-help”, the relationship is not conducive to the promotion.
Attach a serving of dog food and see what kind of “shared strength” you two have:
Summary of the ultimate gift-giving cheats.
A brief summary of what the author said.
First, the more dependent you and your partner are, the more likely gift-giving is to “vote for what you do” and, conversely, to “self-expression”.
Isn’t that the difference between being in a relationship for months and being in a relationship for years?
But it may be different for the person who receives the gift.
Second, the closer a couple is, the less grateful your girlfriend may be to you.
At the same time, the payer’s focus also shifted from self to others, the benefits of “doing what they do” diminished, and the benefits of “self-expression” increased.
So the closer a couple is, the less your girlfriend cares if you send her something she likes.
Well… Whether there is a delivery is the key.
Third, in the end, that is, cast it to make you uncomfortable, perhaps girlfriends will not be happy. But it doesn’t matter, you can drive your own “positive emotions”.
Gift-giving between couples, an esoteric learning.
To tell you the truth, I still don’t know how to give gifts until I finish reading it.
However, this is not the first and only paper to look at gift-giving between couples.
In fact, gift-giving between couples as a social phenomenon, the study of it is becoming more and more common.
Not only this paper, but also in 2018, there is a master’s degree thesis from the University of Science and Technology of China, which is also an option for a research couple.
Moreover, this paper is from the same tutor.
In addition, the study of couples gift-giving phenomenon is also very common, writing the relevant couple gift-giving paper research is not in the minority:
Some netizens have questioned this, think that such a paper simply can not pass the blind trial.
Not only that, some netizens think that such research is of no value.
Photo Source Phoenix.com.
The abstract of this paper shows that it fills three gaps in the field of research:
First, it is found that the degree of dependence of the giver and the gift-taker can reflect the corresponding relationship power;
Second, explore the impact of “gift image consistency” on gratitude;
Third, this article is “the only study of the gift giver image conflict to bring negative impact on the intimate relationship” paper.
In addition, some netizens said that the gift itself is an important part of anthropological and sociological research.
Photo Source Phoenix.com.
Some netizens also said that such papers are of practical value.