Google in India has delayed the implementation of its new Play Store billing policy of 30% until April 2022.

Google will delay the implementation of its new Play Store billing policy in India until April 2022. A few days ago, more than 150 start-ups in the world’s second-largest Internet market formed an informal alliance to express concern about android makers’ plans to impose a 30 percent fee and start exploring an alternative online store for their apps.

Google has previously said it will launch the new Play Store rules worldwide in September 2021, but has now postponed the policy only in India and is listening to developers and willing to take part in addressing their concerns.

Last week, Google said it would no longer allow any apps to circumvent its payment system within the Play Store. The move, which Google says emphasizes and clarifies its existing policies, will allow the company to secure up to 30 per cent of in-app purchases made through Android apps in a range of Class A operations.

Google’s announcement today is a direct response to the biggest censorship it has received in a decade in India, the market with the largest user volume but a revenue-snringe place compared with Western markets. More than 150 Indian start-ups formed an informal alliance last week to counter the company’s strong control of India’s application ecosystem. Google accounts for 99 per cent of India’s smartphone market, according toCounterpoint, a research firm.

Start-ups that have expressed concern about Google’s new policy include Paytm, India’s most valuable payment start-up, Razorpay, a payment company, Dream11, a sports content provider, the social network ShareChat and Business E-commerce provider IndiaMART.

More than 50 Indian executives reflected those concerns via video phone to India’s Ministry of Electronics and Information Technology on Saturday, according to three people who attended the conference call.

Some Indian companies have long expressed concern about the way Google enforces its policies in India, but things escalated last month when the company temporarily removed the Paytm app from the Play Store to promote gambling.

Google says Paytm has repeatedly violated its policies, and the company’s Play Store has long banned the use of gambling in India. In recent weeks, Google has issued warnings to several companies in India about gambling content.

Google in India has delayed the implementation of its new Play Store billing policy of 30% until April 2022.