In August, we reported that Microsoft might rebrand Bing’s search engine to include Microsoft’s name and logo in its services. After testing a new brand over the past few months, Microsoft today officially announced that Bing has rebranded itself as Microsoft Bing. Microsoft made the change to reflect the continued integration of its search experience throughout the Microsoft family.
Bing isn’t just a search engine service right now, it’s supporting Microsoft Edge’s InPrivate search, Windows taskbar’s quick search, Microsoft’s 365 job search scenario, and immersive games in Microsoft Flight Simulator.
The following will be Microsoft Bing’s new logo:
Microsoft Bing’s revenue growth has slowed as a result of the COVID-19 crisis, with search advertising revenue excluding revenue acquisition costs down 18 percent, or $353 million, in fixed currency terms, meaning Microsoft Bing’s revenue is about $1.608 billion, about the size of surface.