Google has teamed up with Latest Li to launch a new smart backpack with integrated Jacquard technology on its back.

Four years ago at the I/O Developers Conference, Google announced a smart fabric project called Project Jacquard. As part of the company’s ATAP division, it initially launched a smart denim jacket with Levi’s. There’s also a Cit-e backpack with built-in Jacquard technology from Saint Laurent, which sells for up to $1,000.

Google has teamed up with Latest Li to launch a new smart backpack with integrated Jacquard technology on its back.

(Photo: Google / Samsonite)

However, this article is to introduce you, is from Google and the latest collaboration with the new Li. The two companies are understood to have teamed up to launch a more affordable Jacquard smart backpack than Saint Laurent.

The Standard/Slim is $220/ $200, respectively, approximately 1494/1358 RMB.

Google has teamed up with Latest Li to launch a new smart backpack with integrated Jacquard technology on its back.

To take care of friends who don’t understand Jacquard’s technology, here’s a brief recap: Jacquard is Google’s tactile fabric solution that can be integrated on items such as coat sleeves (or backpack straps described in this article).

With integrated widgets, users can wirelessly trigger some functions on their phones or alert them with LEDs and small vibratory motors.

Google has teamed up with Latest Li to launch a new smart backpack with integrated Jacquard technology on its back.

Although the number of trigger gestures is relatively limited (slip/slide/double-click), it can be used at least for simple media control (cut songs, pause/continue music playback), or summon Google Assistant’s Smart Voice Assistant.

Even so, Jacquard’s Wireless Smart Little Label has a fairly low-key color profile and can be charged via mini-USB (or other forms of port).

Google has teamed up with Latest Li to launch a new smart backpack with integrated Jacquard technology on its back.

Google x Rookie’s Jacquard Smart Backpack, available in Standard and Slim, is mainly distinguished by horizontal/vertical zippers.

The interior of the backpack offers a wide range of pockets, a padded laptop compartment, and other features of a modern backpack. As for how many consumers are willing to pay $220/$200, that’s another matter.