Twitter is testing a new way to follow accounts. The company announced today that it is improving a “suggested attention” feature that will pop up a list of other accounts that may want to follow on the profile page of the person users just followed, a feature that has been considerably improved and enhanced compared to before and will be tested on Android devices first.
This feature adjusts the way you pay attention on your phone today. Before that, when you click Follow on a user’s profile page, you’ll see a small list of suggested accounts that suggest that you might also want to follow people, based on factors and often personalized, that use algorithms to determine which accounts might be related to the profile you’ve just accessed, or if people who follow the user tend to follow certain other users.
For example, when you follow someone’s profile that says they work for a company, the person you’re suggesting you’re following may include others who also work there. Or why, when you follow a celebrity, you might see other head accounts as suggestions. Before you do, however, if you want to focus on them, you have to make these recommendations one by one. The new version of Twitter is an attempt to group more suggestions, you can follow the entire group with a click, and then you can choose to delete accounts that you might not want to follow after you add the full group first.
The benefit is obvious, which makes it easier for users to get a watchlist if their account is somehow linked to another account that sees a lot of attention. It can also help Twitter’s new recruits build their own networks, while helping existing users expand their networks, and the downs are, of course, that it’s more labor-difficult to organize.
By today, some Twitter users on the Android app may have seen the change, and the company did not say whether or when the feature would be extended to iOS.