Google announced Tuesday that it will introduce Stories in its iOS and Android versions of its Google app, which currently reachs more than 800 million people a month. In the new in-app turntable, market-supporting users will see a row of clickable visual Stories from participating publishers. TheseStories can include full-screen video, photos, and audio, and can link to other content from publishers if needed.
The company has been developing its own Stories products for some time. In 2018, it launched AMP Stories, based on technology developed for Google’s accelerated mobile page project. These Stories have been integrated into mobile Google Search and are designed to provide Google with its own alternative to Stories products in other apps such as Snapchat, Instagram and Facebook. In Google’s case, however, Stories focuses on the publisher’s content.
Today, Google calls this visualization “Web Stories” instead of AMP Stories, and is beginning to integrate the experience in Google search apps in the United States, India and Brazil.
Here, users will see a row of Web Stories at the top of the Discover tab, and they can tap into the full-screen story experience. Like Stories in other apps, users can click to go to the next page of Google Web Stories, or swipe into different stories.
Google points out that publishers are responsible for writing theirStories and can control the moneization, hosting and sharing of Story, as well as adding links to Stories. To create theseStories, publishers can use drag-and-drop tools such as WordPress’s Web Story Editor, MakeStories, or NewsroomAI. Technology users can choose to write their own Web Stories code.
The company says early adopters of the format have already used Web Stories on their home pages, social channels, communications, and so on, and they’ve also seen Web Stories in Google searches.
Google has been working with publishers to help them create web stories for search and now native mobile apps. Partners include Forbes, Vice, Refinery29, USA Today, Lonely Planet, Now This, Thrillist, PopSugar, The Dodo, Bustle, Input, Nylon, The Hollywood Reporter, Blavity, PC Gamer, Golfweek, etc. Google says the publishers are working with Google to develop new products and help build their features.
So far, more than 2,000 websites have publishedStories indexed by Google.
Google app updates on iOS and Android were released on Tuesday.