Snapchat’s video format, called Stories, has more to do with Instagram and, of course, Facebook. But everyone seems to want a piece of the niche, as does Google. Like many of Google’s novelty products, Web Stories, like its name, is known to very few people. To increase its audience, every Android and iOS device now sees it more prominently in Google’s mobile app and more mobile search results.
Like Instagram Stories, Google Web Stories (previously known as AMP Stories) is a well-crafted short video clip that showcases specific events, products, or content creators. The difference with Web Stories, according to Google, is that it’s not a unique social media platform. Instead, it is an extension of the creator’s website.
Unlike a complete network like Instagram, Web Stories places the freedom of hosting, monecuring, and even sharing in the hands of creators and publishers. Of course, they have to use Google’s tools to create these Web Stories, but these only come to light when people google.
This time, Google has expanded the presence of Web Stories, putting them in the top section of Google’s mobile app’s Discovery feed. This means that the modified Web Store will work in much the same way as Instagram Stories, where you can navigate between Web Stories, click Move to next page or swipe to Next Stories.
Google says it will also see more Web Stories in mobile search results around the world, but creating Web Stories itself is still limited to a handful of markets. It also said it would bring Web Stories to more Google products in the future.