The Apple launch hashtag on Twitter has a custom logo.

Twitter today also customized an Apple logo for Apple’s promotional hashtag on its platform, reflecting the orange and blue tones of Apple’s “Hi, Speed” invitation. The new Apple logo was added to the hashtag yesterday and will remain active until Tuesday, October 13, the day of the event itself.

The Apple launch hashtag on Twitter has a custom logo.

Before Apple’s “Time Flies” event last month, Apple customized the hashtag “AppleEvent” to Twitter, revealing to twitter that the launch would be on the way, but that it might be a little early, revealing that the launch would take place in the near future. This time, Apple seems to be conscious of adding custom tags after the invitation is sent.

Apple’s Hi, Speed event will take place on Tuesday, October 13. Since the new iPad Air, the eighth-generation iPad and the Apple Watch Series 6 were released last month, the October event is expected to be centered on the iPhone, with Apple introducing the new iPhone 12 series and possibly a range of audio-related hardware and peripherals.

The Apple launch hashtag on Twitter has a custom logo.