Tesla’s home-grown Model 3 is cutting prices again, and some older owners can’t sit still. On October 6th Tao Lin, Tesla’s vice president of external affairs, responded to the question by saying, “Our initial desire is really to give consumers a better value for money rather than maximizing their profits.” On October 1st, the national day, Tesla China announced that the chinese-made Model 3 standard battery life upgrade subsidy will sell for 249,900 yuan and the Chinese-made Model 3 long-range rear-wheel drive version will sell for 309,900 yuan.
The high-performance version of Performance remains unchanged at $419,800. The topic of “Tesla’s price cuts” hit the hot list at one point. However, this move has made some old car owners heart-tinged, many people once again become “the owner of the leek car.”
Model 3 fell to $249,900.
It is understood this is the seventh time Model 3 has adjusted its price since its launch in 2019. The domestic standard battery life version model 3 also experienced four price adjustments, from the initial 3558 million yuan to the current 2499 million yuan, a year’s time to reduce the price of more than 100,000 yuan.
The model 3, the first standard battery life version to go on sale, was an imported version, which was priced at $363,900 at the time. Subsequently, the domestic version of the model in October 2019 to open the reservation, the pre-subsidy booking price was reduced to 3558 million yuan.
In December 2019, on the occasion of the first delivery of the domestic Model 3, Tesla announced that the Model 3 had reduced its pre-subsidy price to 323,800 yuan and the subsidy to 299.05 million yuan.
In late April this year, the Notice on Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles was issued, which requires that the price of new energy passenger cars must be less than 300,000 yuan (including 300,000 yuan) before subsidies are provided. In early May, Tesla responded to a policy call for the domestic version of the Model 3 to sell for $291,800 before the subsidy and $271.55 million for the subsidy.
On October 1, the domestic Model 3 standard range version was lowered from 2918 million yuan before the subsidy to 269.7 million yuan before the subsidy (249.9 million yuan after the subsidy), and the difference after the subsidy was 21,65 million yuan.
Multiple responses to price reductions within 6 days.
In the face of questions, Tesla’s vice president of foreign affairs, Toure, has repeatedly responded to the price cut. On the day of the price adjustment, Dowling first responded that Tesla’s vision is to accelerate the world’s transition to sustainable energy, and that Tesla is committed to making high-performance, all-intelligent zero-emission electric vehicles available to more people. Tesla’s direct-to-market model makes the price system open and transparent, and consumers are the first to be informed of any price changes. Subsequently, Tao Lin gave a solution, for this price adjustment, in line with the 7-day confidence protection plan car owners to give away 3 years of free overcharge rights.
On October 2nd, Tao Lin responded to customer compensation for buying a car within 7 days, saying that the return and exchange period for online sales is basically 7 days, which is a reasonable period of time that is consensus in the industry.
On October 3rd, Dowling again explained that with the exception of a very small number of employees involved in price measurement, all colleagues were informed of price adjustments almost at the same time as consumers, so there was no case of staff deliberately concealing and misleading consumers. “Our starting point is to enable more people to enjoy the dividends of technological development, promote rapid industry growth, and accelerate the world’s transition to sustainable energy,” tao said. “
On October 6th Mr Dowling responded to the question by saying, “Our initial intention is really to give consumers a better value for money rather than maximising their profits.” “
Some older car owners don’t think the solution is practical.
In response to Tesla’s October 1 response, some older owners pointed out that the two solutions offered by Tesla were not practical. If you choose 3 years free overcharge use rights, assuming an average annual run of 15,000 kilometers, three years can only save thousands of dollars, and 20,000 difference compared to too big. And if you choose to return the car in full, the original deposit will not be refunded, and also need to pay 1500 yuan transfer fee, plus Tesla car purchase agreement indicated that 12 months can not buy the same car, which means that consumers can not return the car and can no longer directly buy the reduced version of Model 3.