Global Privacy Control: A new initiative to help people exercise their rights.

Companies and individuals launched the Global Privacy Control (GPC) initiative on Wednesday to help users enforce their rights under the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR),media Neowin reported. Proponents say the new rights make no sense if people are too hard to benefit from.

Global Privacy Control: A new initiative to help people exercise their rights.

Support for “Global Privacy Control” includes Ashkan Soltani from Georgetown Law School, Sebastian Zimmeck of Wesrian University, The New York Times, The Washington Post, Financial Times, Automatic ( and Tumblr), Glitch, DuckDuckGo, Brave, Mozilla, Disconnect, Abine, Digital Content Next (DCN), Consumer Reports, and the Electronic Frontier Foundation.

Supporters of the GPC say the CCPA gives Californians the legal right not to sell their data by letting browsers signal to businesses that they have opted out. Unfortunately, these signals do not have a clear or accepted technical standard, so users do not have an easy way to inform businesses of their preferences.

The organization has launched an experimental phase where people can download browsers and extensions from Abeine, Brave, Disconnect, DuckDuckGo and EFF to tell participating publishers that they don’t want their data to be shared. Looking ahead, the people behind the GPC want to develop an open standard that many organizations can eventually support;

Supporters of the GPC say they look forward to working with California’s attorney general to make the GPC legally binding under the CCPA. They also want to make GPC applicable to other global laws, such as the GDPR.