Women are more likely to say “please” to smart speakers, survey says

According to a Pew Research Center survey, 54 percent of U.S. smart speaker users occasionally politely say “please” to their AI assistant, and 19 percent say “please” regularly. Politeness to AI also shows a gender difference: 62 percent of women say “please” from time to time, compared with 45 percent of men.

One possible explanation for this difference is that men are generally ruder than women, and AI voice assistants often encode and voice with female voices, which reinforces gender stereotypes.

AI assistants use women’s voices to send a signal that women are docile and eager to please others. Men also show different attitudes to technology, and they are more willing to show “mastery” of technology, which may affect “politeness” towards AI.

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