Facebook recently announced the launch of the Viewpoints app, which will allow users to get money incentives for participating in different types of user research projects, such as surveys,media reported. Currently, the app supports two mobile platforms, Android and iOS.
Over time, the app will provide items that require certain information from users. Rewards are issued in the form of points, which can be converted into currency and sent to their PayPal account when the user collects enough points.
Now, Facebook has launched the Viewpoints app with a health survey. The study is worth 1,000 points, or $5.
It’s clear that Facebook is not particularly well placed to ask users for more data, but it is trying to allay privacy concerns. For each project, users are told what information is collected and how it is used before they register. Viewpoints itself asks participants for their name, age, gender, country of residence, and email address.
Facebook says the information will be used to improve the company’s own products and not be sold to third parties. The Viewpoints campaign is not posted to Facebook without the user’s permission, and users can opt out at any time.