Netflix has announced that a recent lease agreement will keep New York City’s iconic Paris Theater open, where the company will broadcast some of its best-known films from its platform,media reported. While Netflix has plans to enter major theaters, this time it’s doing this to showcase its films.
The move comes as AMC Cinemas and Regal refuse to play original Netflix movies.
Paris Theater, which closed in August, will then be able to reopen and screen Noah Baumbcha’s new film Marriage Story in a limited time.
The content of the lease terms, such as how long Netflix will be able to use, has not been disclosed. Plans are still under way, but Netflix hopes to use the space to produce specials related to its movies and possibly ongoing series.
This isn’t the first time Netflix has shown its interest in movies by buying access to theaters. It follows reports that the company is considering buying the iconic Egyptian Theatre in Los Angeles. As with Netflix’s announcement of the Paris Theater program, sources told the media that if Netflix buys Egyptian Theatre, it will be used as a venue such as the premiere, awards and cocktail parties, and will continue to invite American. Cinematheque plays movies in the theater.