A new Consumer Survey by Brandify found that 77 percent of respondents used Google Maps to find business information “close to me”, far ahead of their competitors. The findings were supported by GatherUp, ThriveHive and other data that shows Google Maps, which are driving local traffic to most customers. Interestingly, the Brandify survey showed a 51% drop in the percentage of map users when asked which local site/app they thought was most useful.
The survey found that most users search locally on their smartphones. The vast majority (81%) use their smartphones to find business information that is “close to me”, while a few prefer a tablet (9%) and the rest on a desktop or laptop (22%). This is in stark contrast to a survey released last week that found that PCs were the top choice for local searches, but that the sample was made up of users over 55.
The survey also found other interesting things. Facebook is the second choice for local business searches. This was followed by Yelp and “business sites”. This was followed by Google Assistant/Home and Instagram, followed by Apple’s own Apple Maps. The survey found that most smartphone local search activity occurred in the user’s home (59%). By contrast, about 31 percent said they searched in the car or outdoors.