Over the past 20 years, the liquid crystal display (LCD) market has seen explosive growth. However, as technology matures and competition becomes more intense, some established manufacturers have opted out of the market with modest profit margins. The latest news is that Panasonic will also stop producing LCD in 2021. As a former market leader, it’s a bit of a shame that this outcome will end.
In recent years, Panasonic has discontinued LCD TVs in 2016 and focused on LCD production in the industrial and automotive sectors in search of better margins, following a surge in manufacturers from China and South Korea.
It now appears that even the specialist market has failed to get the kind of return Panasonic had hoped for, so much so that the company has finally made the decision to launch the LCD market entirely. In the meantime, the company will continue to offer OLED TVs.
Panasonic Liquid Crystal Display Co., Ltd. (IPS LCD Factory in Jilu City, Hyogo Prefecture) was established in 2010 and absorbed all of Panasonic’s LCD assets in 2014.
According to Nikkei, Panasonic plans to convert the plant to produce automotive batteries and retain all 500 employees. Employees who do not wish to work at a new plant may also transfer to other plants owned by Panasonic through labor consulting.