Gartner, a well-known statistics firm, released its global smartphone sales list for the third quarter of 2019, unlike shipments, and the statistics here cover the magnitude of the final arrival of end-consumers. The overall picture was not encouraging, with global sales of smart machines in the quarter of 387 million units, down 0.4% year-on-year.
Anshul Gupta, a research institute, explains that most consumers’ needs are changing and they are no longer looking for the cheapest phones, instead of being the most expensive mid-range products. In addition, the spread of 5G network has also caused some consumers to delay the purchase decision.
In terms of brands, Samsung topped the list with 79.05 million units, up 7.8 percent from a year earlier. Although Huawei’s total of 65.82 million units was second, the 26% double growth was unmatched. Huawei sold 40.5 million smart machines in China in the quarter, up as much as 15 percent, the report said.
Also observed for growth was the fifth-largest OPPO, but by a smaller margin. Apple and Xiaomi both saw a drop in sales, with Apple down 10.8 percent.
Gartner recommends that manufacturers’ product managers step up their technological innovation orientation to stimulate consumer demand.