According to a press release from the Moscow Regional Ministry of Agriculture and Food, some local farmers are conducting an experiment to see if wearing VR headsets on cows can reduce anxiety and increase milk production, according tomedia The Verge. Some farmers have also reportedly hired VR designers to create “unique summer field simulations” for animals to enjoy.
The press release notes that the agricultural sector is increasingly concerned about the emotional health of animals, improving their quality of life, for example by helping them increase production through relaxing music. So why not try VR? The first test of the VR headset reportedly showed “reduced anxiety and increased overall mood in cows” and that “further comprehensive research” was about to be conducted.
On the other hand, the press release states that the experiment was not conducted by university researchers, but by Milknews.ru, a Russian dairy industry news website. It also encourages readers to sign up for the upcoming Sixth International Agribusiness Dairy Forum, from which they can learn more about agricultural technologies.