Samsung Electronics ranks first in smartphone market share in 71 countries

According to data released on November 26th by Market Research, a survey found that Samsung Electronics had the largest smartphone market share in 71 of the 90 countries. In the global smartphone market, Samsung Electronics ranks first with 21%. In terms of national shares, Samsung Electronics has the highest share in South Korea, at 72 per cent, and in Chile, Kuwait and Romania, it has 53 per cent.

Samsung Electronics ranks first in smartphone market share in 71 countries

Photo by Counterpoint Research

However, Samsung’s share in countries such as the US (25 per cent), Canada (37 per cent), the UK (25 per cent) and Australia (28 per cent) is no match for Apple, while in China, Samsung Electronics has less than 1 per cent of the market because of the strong performance of handset makers such as Huawei, Vivo and Xiaomi. Huawei accounted for nearly 40% of China’s market share, with more than 60% of its shipments in the quarter coming from China.

Samsung Electronics ranks first in smartphone market share in 71 countries

Photo by Counterpoint Research

According to the report, global smartphone shipments were almost flat annually to 380 million units in the third quarter of 2019, further consolidating the global smartphone market, with the top 10 brands accounting for 83% of the total market. India was the fastest growing country, with a record 49 million smartphone shipments in the third quarter of 2019, up 10 per cent year-on-year, followed by the Middle East and Africa with an 8 per cent year-on-year increase and China continuing to fall 5 per cent year-on-year.

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