Tencent’s game “Glory of Kings” has an average of 100 million users a day worldwide and will be expanded to other types

Tencent’s flagship video game, Honor of Kings, has reportedly announced a record 100m daily active users worldwide, saying it has expanded to other types and formed a partnership with Burberry, the British luxury group. Celebrating its fifth anniversary, the world’s most lucrative mobile game faces the challenge of playing League of Legends, the world’s most popular desktop game.

League of Heroes: Wild Rift, produced by Tencent subsidiary and US studio Riot Games, is currently being tested in Asia.

“We will expand players’ interactions with the world of King’s Glory and create a multi-dimensional brand experience that promotes engagement both inside and outside the game.” This could include anime, movies, music and even a live action series,” Li Wei, game director and general manager of Tencent’s Timi Studios, told the media.

Tencent said it would launch two new unnamed spin-off games to expand King’s Glory from a multiplayer online combat game to two other unseeded game types.

“Glory of the Kings” is a multiplayer role-playing game that allows players to break into the battlefield. Tianmei Studios said Sunday that it has also introduced an officially licensed Bruce Lee look to the game.

“Glory of the Kings” is Tencent’s most successful game ever. Tencent, China’s largest video game and social media company, sees the game as a perfect way to develop eSports, which is now so popular in China, as more and more young and wealthy Chinese are willing to spend money on it.

Excluding third-party Android stores, King’s Glory spent nearly $240 million, making it the world’s best-selling mobile game in September 2020, according to Sensor Tower, a mobile app data analytics firm. Since September 2019, this figure has increased by 87 per cent.