On November 25th the media published an interview with Nintendo’s legendary game maker Miyamoto, in which Miyamoto made it clear that “even if he dies he will not let Mario end” because Miyamoto intends to let Mario face up to the challenge of Disney. Nintendo’s recent cultural expansions include the construction of the theme park SUPER NINTENDO WORLD, the Hollywood re-discussion of Super Mario, and the recently opened Nintendo Direct Store.
While it may seem a little later than other clubs such as Mr. Shia, it is a show of Nintendo’s determination to expand its IP culture to a wider area.
As the founder of Mario, Nintendo’s legend, Miyamoto made it clear in an interview that he would not let Mario end even if he died, just like Mickey Mouse, even though Mr. Disney had been alive and well in the hearts of the world for so long. What Nintendo wants to do now is to get Mario to be active in more areas outside of the game, and is confident that Mario will eventually be able to face up to and challenge Disney.