Gartner, the authoritative research firm, today released its report on global smartphone sales for the third quarter of 2019. In the third quarter, Huawei, Samsung and OPPO all grew in market share, while Apple and Xiaomi saw their market share decline. The report showed that global smartphone sales to end users were about 387 million units in the third quarter, down 0.4 percent from the same period in 2018.
Gartner noted that demand remains weak, mainly because consumers are becoming more concerned about whether the phone is worth it.
“For most smartphone users, their desire is no longer to have the cheapest smartphone,” Anshul Gupta, senior research director at Gartner, said in a statement. Today’s smartphone users are more likely to opt for mid-range smartphones than high-end products because the former offers better price/performance ratios. In addition, while waiting for the 5G service to be further rolled out, some smartphone users have delayed the purchase decision until 2020. ”
Gartner said the shift has led brands such as Samsung, Huawei, Xiaomi, OPPO and Vivo to strengthen their entry-level and midrange product portfolios. This strategy also helped Huawei, Samsung and oppo grow in the third quarter of 2019. By contrast, Apple’s sales fell by double digits from a year earlier.
Huawei is the only company to report double-digit smartphone sales in the third quarter, according to the report. In the third quarter, Huawei sold 65.8 million smartphones, up 26% year-on-year, thanks to its strong market in China. In the third quarter, Huawei sold 40.5 million smartphones in China, increasing its market share by nearly 15 percent.
Samsung remained the world’s largest smartphone maker in the third quarter, with sales up 7.8 per cent year-on-year. “Samsung has aggressively adjusted its product portfolio to focus on mid-range and entry-level markets, enhancing its competitive position,” Gupta said. ”
By contrast, Apple’s iPhone sales continued to decline in the third quarter, with 40.8 million units sold, down 10.7 percent from a year earlier. “While Apple continues to promote and offer discounts in multiple markets, it is not enough to stimulate global demand,” Gupta said. In Greater China, iPhone sales have improved after double-digit declines at the start of the year. The initial sales momentum for the iPhone 11, 11 Pro and 11 Pro Max was good, suggesting that fourth-quarter sales may be more optimistic. ”
Gartner concluded by noting that some countries will enter the shopping season as the two major promotional holidays, Black Friday and Cyber Monday, approach, helping to stimulate consumer demand in the fourth quarter of this year.