According tomedia reports, electric vehicles in the price can not be compared with the use of internal combustion engines of traditional cars. While it’s unclear when real parity will be seen (which analysts expect sometime in a decade), Ford has promised that its upcoming electric cars won’t be tied to sky-high prices — a $20,000 model that could become a reality.
Wards Auto reported on CEO Jim Farley’s remarks on an investor conference call after the release of the latest financial report and shared some of the blue oval’s electric vehicle strategy, which is also understood to rely heavily on battery-powered commercial vehicles. Mr Farley said private consumers would have to buy cars at between $20,000 and $70,000, excluding very high prices. “We’re not going to pursue a market of more than $100,000. These are affordable cars. “
Ford did not immediately respond to a request for comment when asked for more information about its electric vehicle strategy.
Mr Farley added that carmakers expected electric cars to account for more than 10 per cent of the company’s revenue in the future because of the wide price range. Ford’s electrification strategy is much more restrictive, while rivals such as General Motors have been touting the future of all-electric vehicles.
The Ford Mustang Mach-E will be launched this year, while the F-150 EV will debut in 2022. The all-electric commercial vehicle Transit will be available next week, and Farley stressed that the full lineup of electric commercial vehicles is an important part of automakers’ bets on electric vehicles.