Strategy Analytics: The Q3 tablet market will grow by 33% to 50.6 million by 2020

A recent study by Strategy Analytics found that major suppliers are well prepared to meet the critical needs of the back-to-school season as consumers and educational institutions buy a record number of tablets to support online learning. In terms of data, Samsung tablet shipments nearly doubled year-on-year, with Apple shipments reaching 15 million, Huawei’s global tablet shipments up 59% year-on-year to 5.1 million in the third quarter of 2020, and Lenovo’s Q3 shipments up 61% year-on-year to 4.1 million in 2020.

Strategy Analytics: The Q3 tablet market will grow by 33% to 50.6 million by 2020

In terms of global tablet market share in the third quarter of 2020, the report shows that Apple (29.8%), Samsung (18.6%) and Huawei (10.1%) were in the top three, with Lenovo (8.1%) in fifth place.

Strategy Analytics: The Q3 tablet market will grow by 33% to 50.6 million by 2020

Eric Smith, director of connected computing services at Strategy Analytics, said: “We may be entering a new era of mobile computing, with a greater focus on home productivity, which has increased overall ownership of mobile computing devices. Tablets are recognized by consumers for their lower prices than most laptops and for doubling their entertainment and daily usage during the outbreak. So while these incredibly high growth rates in 2020 are associated with the outbreak blockade, we believe that this will be a trend towards long-term work and home learning, not a flash in the pan. “

Strategy Analytics: The Q3 tablet market will grow by 33% to 50.6 million by 2020

Chirag Upadhyay, senior research analyst at Strategy Analytics, added: “The diversity of Android tablet options at all price points has helped manufacturers reach a wide audience; In Q3 2020, Samsung, Lenovo and Huawei will have higher shipments and profit margins in most regions. It’s worth noting that Android and Chrome removable tablets from these three manufacturers are at the forefront, often at a lower price than the iPad. During the PrimeDay promotion period from July to October 2020, Amazon’s tablet shipments were down 8% year-on-year, even though they reached nearly 5 million. “

Strategy Analytics: The Q3 tablet market will grow by 33% to 50.6 million by 2020

The following is the full report:

Over the years, the strategy of turning tablets into low-cost productivity devices has finally paid off. A recent study by Strategy Analytics found that major suppliers are well prepared to meet the critical needs of the back-to-school season as consumers and educational institutions buy a record number of tablets to support online learning. Tablets are a reliable alternative to mobile computing for laptops as the world’s second wave of outbreaks hits, even though demand in both segments is at record levels by 2020.

Strategy Analytics: The Q3 tablet market will grow by 33% to 50.6 million by 2020

Eric Smith, director of connected computing services at Strategy Analytics, said: “We may be entering a new era of mobile computing, with a greater focus on home productivity, which has increased overall ownership of mobile computing devices. Tablets are recognized by consumers for their lower prices than most laptops and for doubling their entertainment and daily usage during the outbreak. So while these incredibly high growth rates in 2020 are associated with the outbreak blockade, we believe that this will be a trend towards long-term work and home learning, not a flash in the pan. “

Strategy Analytics: The Q3 tablet market will grow by 33% to 50.6 million by 2020

Chirag Upadhyay, senior research analyst at Strategy Analytics, added: “The diversity of Android tablet options at all price points has helped manufacturers reach a wide audience; In Q3 2020, Samsung, Lenovo and Huawei will have higher shipments and profit margins in most regions. It’s worth noting that Android and Chrome removable tablets from these three manufacturers are at the forefront, often at a lower price than the iPad. During the PrimeDay promotion period from July to October 2020, Amazon’s tablet shipments were down 8% year-on-year, even though they reached nearly 5 million. “