Ahead of World AIDS Day on December 1, Apple has begun turning its multiple Apple Stor Logos around the world red, according tomedia. Apple’s red Logo is an annual tradition and is one of the signs that Apple changes the color of its Logo several times a year.
Photos of apple stores with red Logos are already appearing on Twitter and Instagram, and Apple’s stores around the world will temporarily adopt the new design as December 1 approaches.
Last year, Apple turned the Logos of 125 Apple Stores around the world red, while 400 other stores had red decals on them.
Apple will promote World AIDS Day at its retail stores next week. From November 25 to December 2, Apple will donate $1 to the Red Cross for each transaction using Apple Pay in Apple.com, Apple Store app and Apple retail stores, up to a maximum of $1 million.
The Red Cross has been apple’s longtime philanthropic partner, raising more than $220 million since 2006 through such promotions and sales of (RED) branded products and accessories. Funds raised by the Red Cross are used for HIV/AIDS programmes in Africa as part of the Global Fund to Fight AIDS, Tuberculosis and Malaria.