Teslaquila, the Tesla-branded tequila, appeared in a controversial April Fool’s Joke by Tesla CEO Elon Musk, according tomedia reports. At the time, Musk joked that Tesla would filing for bankruptcy. Now, the carmaker lists Tesla Tequila on its website (slightly different from the original Telasquila brand name).
The tequila, which is packed in a hand-blown glass bottle shaped like an electric charge symbol, sells for $250.
To be honest, celebrity-produced tequila is nothing new, and it’s often lucrative. Casamigos, a tequila brand co-founded by George Clooney, was acquired by Diageo in a deal that valued the former at $1bn. Tesla Tequila may be the first wine sold by the automaker. According to the company itself, the tequila is made by Nosotros Tequila.
The tequila is understood to have first appeared in April 2018, when Musk posted a photo on Twitter of himself fainting on a Tesla Model 3, describing him as being “surrounded” by a Tesla bottle. In the other photo, he also held up a cardboard sign that said bankwupt, which deliberately misspelled a letter from the bankrupt bankrupt.
Later that year, Tesla applied to the U.S. Patent and Trademark Office to register Tesla as a trademark.