Spotify is interested in launching a subscription podcast service,media the Verge reported. By charging a monthly fee, users can access original shows and exclusive episodes. This information was reported by Andrew Wallenstein, president of Variety Intelligence Platform, which described the potential service through a questionnaire in the Spotify app.
At least four possible paid subscription plans were described in the survey, with monthly fees rangeing from $3 to $8. One of the cheapest subscription plans includes access to exclusive interviews and episodes, but it still includes ads, while the most expensive subscription program includes “high-quality original content” that not only provides advance access to certain original content, but also does not insert ads on the platform. None of these plans are covered in Spotify’s premium music subscriptions.
A Spotify spokesman later said the investigation should not be treated as a specific product plan. “Spotify regularly conducts surveys to improve our user experience,” the spokesman said. Some of them eventually translate into our broader user experience, while others serve only as important learning outcomes. We don’t have any more information to share about future plans at this time.”
This means you can’t be sure that Spotify will launch a podcast subscription service. Companies often conduct surveys of customers about potential new products and may plan based on results. Spotify has been investing heavily in podcasts for the past two years. The company has acquired several major podcast makers, including Gimlet, Parcast and The Ringer; signed exclusive podcast deals with Michelle Obama, Kim Kardashian West and Joe Rogan; and is increasingly promoting podcasts within its apps.