According tomedia reports, 2020 has been a bad year for carmakers, as the new crown pandemic has forced the closure of production and dealers in most parts of the world. This has left many carmakers struggling with job cuts and permanent shutdowns of production facilities. But Porsche’s new all-electric sports car, Taycan, has been a bright spot in the U.S. market.
Porsche CEO Oliver Blume recently gave an interview to Autoblog in which he confirmed Taycan’s popularity in the United States. The electric car is understood to be very popular in the market, making it Porsche’s third-best-selling model in the US. In an interview, Blume said Porsche’s U.S. sales showed a V-shaped recovery, first with a rapid decline in sales and then a rapid rise.
The carmaker expects sales to start recovering in June, a trend that will accelerate in the third quarter. In terms of sales, Taycan is behind Macan and Cayenne. This means that this electric sports car is Porsche’s best-selling sports car in the United States. Behind it is Panamera.
The report predicts that demand for Taycan will remain high with the arrival of new versions, such as the Cross Turismo stationat, which is expected to debut in the coming months. Blume argues that some high-performance automakers are recovering quickly because of their efforts to digitize. Dealers invest heavily in digital sales channels, door-to-door delivery, and subscription services.
With the emphasis on digitalization, employees at all levels around the world can continue to work under the blockade. While 2020 will be scary for carmakers and the world as a whole, Blume says people have learned from the pandemic, which has made Porsche smarter. The CEO also said the U.S. economy is recovering much faster than the company expected.