Google’s 41 european rivals today sent a joint letter to Margrethe Vestager, the EU’s antitrust commissioner, urging the EU to take further action against Google for failing to comply with a 2017 ruling. Back in June 2017, the European Commission announced that it had decided to fine Google 2.42 billion euros ($2.7 billion) for favoring its own service, Google Shopping, in its search results, and asked google to stop the unfair competition.
“There is no denying that Google has developed many innovative products and services that have changed our lives to a large extent,” Vestag said in a statement at the time. But Google is abusing its dominant position in the search market to promote its own service, Google Shopping, to crack down on rival services. “
Today, 41 competitors from 21 EU countries sent a joint letter to Vestag, saying that Google had failed to comply with the EU’s 2017 ruling and did not provide a level playing field for competitors, urging the EU to take action against Google.
It is also the first time in history that so many rivals have called on the EU to take further action against Google. These include Idealo, Europe’s second-largest shopping comparison service, Ceneo, Poland’s largest comparison website, Kelkoo, the UK comparison website, and Foundem and Heureka in the Czech Republic.
“We contacted you (Vestag) because companies like ours were threatened by Google, which deftly circumvented previous rulings,” the competitors said in a joint letter. “
The competitors also said that, in fact, Google’s proposal to allow competitors to bid for ad space at the top of their search pages did not increase traffic to their sites. As a result, more and more competitors have been or are about to be forced out of the market by Google. “
In the letter, the companies did not mention any specific remedies.
Earlier this week, Oliver Bethell, a Google executive, told the Informa conference that about 600 companies were currently auctioning ads for search pages. Besser sees it as evidence that auctions promote competition.
But rivals such as Google said: “Google’s ranking and display of its own shopping comparison service on its search page is more favourable, and in fact its abuse has never ceased.” “
In fact, Mr Westerger also expressed concern earlier this month about the lack of traffic from Google’s rivals.